Sunday, August 07, 2005

Life Does This

For the past three years, I've lived in Hyde Park. It has a lot to offer if you dig deep enough, but no amount of digging led to the discovery of a Potbelly Sandwich Works. I've mentioned my love of Potbelly before. They're ubiquitous in the Chicago area, and yet UChicago's Potbelly needs were completely ignored. I have complained about this fact to many an unwilling listener since I arrived here. Well, this week Ben and I were walking back from the (far inferior) 55th St. Quiznos when we see something strange in the Co-Op Grocery parking lot: COMING SOON: POTBELLY.

Our prayers have been answered, right? Funny thing. That was Ben's last day in Hyde Park (he's a fellow Potbelly lover), and I leave for Europe on Tuesday, only to come back and immediately move to Santa Monica. In Santa Monica, heck, in the entire Western U.S., a Potbelly is nowhere to be found.

There's a joke there, but it isn't all that funny. I'll leave it.

Goodness knows I've tried to solve this problem. Awhile ago I began an email campaign - consisting of me - requesting that Potbelly start a single store anywhere in SoCal. I don't care where. I'll make pilgrimages on the 10, on the 405 EVEN, to get to it. Here was Potbelly's response:

***Hi, Brian! Thank you for writing us!

We're so happy to hear that you love Potbelly!

And, we appreciate your suggestion for opening a location in Southern
California. We're always looking for exciting new locations. We'll
continue to announce all of the details concerning our new store
openings on our Web site at

Keep checking back and hopefully we'll be coming your way soon!***

"Hopefully we'll be coming your way soon!" If I received that response from a girl I'd asked out, it would be . . . disheartening, to say the least. No sir, that won't do it.

So, a call out to all of our displaced Chicagoan readers who love Potbelly and currently reside in the greater Los Angeles area: bug Potbelly until they bring a store out to us. Our massive reader base must contain scores of people fitting this profile, right?

I'm screwed.

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