Wednesday, November 26, 2003

Democrats' Ads Show Personal Side - Washington Post


In Gephardt's ad, which features old pictures of him with his son, the lawmaker says: "Thirty-one years ago, our 2-year-old, Matt, was diagnosed with terminal cancer. Our health insurance paid for experimental treatments that saved Matt's life. But in the hospital, we met a lot of parents who didn't have insurance. I'll never forget the terror in their eyes." The campaign has tested the phrase "terror in their eyes" before focus groups.

It's always good to use a focus group to best capitalize on people's fears. Meanwhile, you cashed in on your child's illness. You're two for two, Dick!

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